Tag: digital transformation

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Democratizing Data and the Rise of the Citizen Analyst

Data innovation is flourishing, driven by the confluence of exploding data production, a lowered barrier to entry for big data, as well as advanced analytics, artificial intelligence and machine learning.

Additionally, the ability to access and analyze all of this information has given rise to the “citizen analyst” – a business-oriented problem-solver with enough technical knowledge to understand how to apply analytical techniques to collections of massive data sets to identify business opportunities.

Empowering the citizen analyst relies on, or rather demands, data democratization – making shared enterprise assets available to a set of data consumer communities in a governed way.

This idea of democratizing data has become increasingly popular as more organizations realize that data is everyone’s business in a data-driven organization. Those that embrace digital transformation, regardless of industry, experience new levels of relevance and success.

Securing the Asset

Consumers and businesses alike have started to view data as an asset they must take steps to secure. It’s both a lucrative target for cyber criminals and a combustible spark for PR fires.

However, siloing data can be just as costly.

For some perspective, we can draw parallels between a data pipeline and a factory production line.

In the latter example, not being able to get the right parts to the right people at the right time leads to bottlenecks that stall both production and potential profits.

The exact same logic can be applied to data. To ensure efficient processes, organizations need to make the right data available to the right people at the right time.

In essence, this is data democratization. And the importance of democratized data governance cannot be stressed enough. Data security is imperative, so organizations need both technology and personnel to achieve it.

And in regard to the human element, organizations need to ensure the relevant parties understand what particular data assets can be used and for what. Assuming that employees know when, what and how to use data can make otherwise extremely valuable data resources useless due to not understanding its potential.

The objectives of governed data democratization include:

  • Raising data awareness among the different data consumer communities to increase awareness of the data assets that can be used for reporting and analysis,
  • Improving data literacy so that individuals will understand how the different data assets can be used,
  • Supporting observance of data policies to support regulatory compliance, and
  • Simplifying data accessibility and use to support citizen analysts’ needs.

Democratizing Data: Introducing Democratized Data

To successfully introduce and oversee the idea of democratized data, organizations must ensure that information about data assets is accumulated, documented and published for context-rich use across the organization.

This knowledge and understanding are a huge part of data intelligence.

Data intelligence is produced by coordinated processes to survey the data landscape to collect, collate and publish critical information, namely:

  • Reconnaissance: Understanding the data environment and the corresponding business contexts and collecting as much information as possible;
  • Surveillance: Monitoring the environment for changes to data sources;
  • Logistics and Planning: Mapping the collected information production flows and mapping how data moves across the enterprise
  • Impact Assessment: Using what you have learned to assess how external changes impact the environment
  • Synthesis: Empowering data consumers by providing a holistic perspective associated with specific business terms
  • Sustainability: Embracing automation to always provide up-to-date and correct intelligence; and
  • Auditability: Providing oversight and being able to explain what you have learned and why

erwin recently sponsored a white paper about data intelligence and democratizing data.

Written by David Loshin of Knowledge Integrity, Inc., it take a deep dive into this topic and includes crucial advice on how organizations should evaluate data intelligence software prior to investment.

Data Intelligence: Democratizing Data

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Managing Emerging Technology Disruption with Enterprise Architecture

Emerging technology has always played an important role in business transformation. In the race to collect and analyze data, provide superior customer experiences, and manage resources, new technologies always interest IT and business leaders.

KPMG’s The Changing Landscape of Disruptive Technologies found that today’s businesses are showing the most interest in emerging technology like the Internet of Things (IoT), artificial intelligence (AI) and robotics. Other emerging technologies that are making headlines include natural language processing (NLP) and blockchain.

In many cases, emerging technologies such as these are not fully embedded into business environments. Before they enter production, organizations need to test and pilot their projects to help answer some important questions:

  • How do these technologies disrupt?
  • How do they provide value?

Enterprise Architecture’s Role in Managing Emerging Technology

Pilot projects that take a small number of incremental steps, with small funding increases along the way, help provide answers to these questions. If the pilot proves successful, it’s then up to the enterprise architecture team to explore what it takes to integrate these technologies into the IT environment.

This is the point where new technologies go from “emerging technologies” to becoming another solution in the stack the organization relies on to create the business outcomes it’s seeking.

One of the easiest, quickest ways to try to pilot and put new technologies into production is to use cloud-based services. All of the major public cloud platform providers have AI and machine learning capabilities.

Integrating new technologies based in the cloud will change the way the enterprise architecture team models the IT environment, but that’s actually a good thing.

Modeling can help organizations understand the complex integrations that bring cloud services into the organization, and help them better understand the service level agreements (SLAs), security requirements and contracts with cloud partners.

When done right, enterprise architecture modeling also will help the organization better understand the value of emerging technology and even cloud migrations that increasingly accompany them. Once again, modeling helps answer important questions, such as:

  • Does the model demonstrate the benefits that the business expects from the cloud?
  • Do the benefits remain even if some legacy apps and infrastructure need to remain on premise?
  • What type of savings do you see if you can’t consolidate enough close an entire data center?
  • How does the risk change?

Many of the emerging technologies garnering attention today are on their way to becoming a standard part of the technology stack. But just as the web came before mobility, and mobility came before AI,  other technologies will soon follow in their footsteps.

To most efficiently evaluate these technologies and decide if they are right for the business, organizations need to provide visibility to both their enterprise architecture and business process teams so everyone understands how their environment and outcomes will change.

When the enterprise architecture and business process teams use a common platform and model the same data, their results will be more accurate and their collaboration seamless. This will cut significant time off the process of piloting, deploying and seeing results.

Outcomes like more profitable products and better customer experiences are the ultimate business goals. Getting there first is important, but only if everything runs smoothly on the customer side. The disruption of new technologies should take place behind the scenes, after all.

And that’s where investing in pilot programs and enterprise architecture modeling demonstrate value as you put emerging technology to work.

Emerging technology - Data-driven business transformation

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Enterprise Architect: A Role That Keeps Evolving

Enterprise architect is a common job title within IT organizations at large companies, but the term lacks any standard definition. Ask someone on the business side what their organization’s enterprise architects do, and you’ll likely get a response like, “They work with IT,” which is true, but also pretty vague.

What the enterprise architects at your organization do depends in large part on how the IT department is organized. At some organizations, enterprise architects work closely with the software applications in a role that some might refer to as a solution architect.

In other organizations, the role of enterprise architect might carry more traditional IT responsibilities around systems management. Other enterprise architects, especially at large organizations, might specialize in exploring how emerging technologies can be tested and later integrated into the business.

Technology research and advisory firm Gartner predicts that enterprise architects will increasingly move into an internal consultancy function within large organizations. While this use of the role is not currently widespread, it’s easy to see how it could make sense for some businesses.

If, for example, a business sets a goal to increase its website sales by 20 percent in one year’s time, meeting that goal will require that different IT and business functions work together.

The business side might tackle changes to the marketing plan and collect data about website visitors and shoppers, but ultimately they will need to collaborate with someone on the technology side to discuss how IT can help reach that goal. And that’s where an enterprise architect in the role of an internal consultant comes into play.

Each business is going to organize its enterprise architects in a way that best serves the organization and helps achieve its goals.

That’s one of the reasons the enterprise architect role has no standard definition. Most teams consist of members with broad IT experience, but each member will often have some role-specific knowledge. One team member might specialize in security, for example, and another in applications.

Like the tech industry in general, the only constant in enterprise architecture is change. Roles and titles will continue to evolve, and as the business and IT sides of the organization continue to come together in the face of digital transformation, how these teams are organized, where they report, and the types of projects they focus on are sure to change over time.

Enterprise integration architect is one role in enterprise architecture that’s on the rise. These architects specialize in integrating the various cloud and on-premise systems that are now common in the hybrid/multi-cloud infrastructures powering the modern enterprise.

Enterprise Architect: A Role That Keeps Evolving

For the Enterprise Architect, Business Experience Becomes a Valuable Commodity

Regardless of the specific title, enterprise architects need the ability to work with both their business and IT colleagues to help improve business outcomes. As enterprise architecture roles move closer to the business, those with business knowledge are becoming valuable assets. This is especially true for industry-specific business knowledge.

As industry and government compliance regulations, for example, become part of the business fabric in industries like financial services, healthcare and pharmaceuticals, many enterprise architects are developing specializations in these industries that demonstrate their understanding of the business and IT sides of these regulations.

This is important because compliance permeates every area of many of these organizations, from the enterprise architecture to the business processes, and today it’s all enabled by software. Compliance is another area where Gartner’s internal consultancy model for enterprise architects could benefit a number of organizations. The stakes are simply too high to do anything but guarantee all of your processes are compliant.

Enterprise architect is just one role in the modern organization that increasingly stands with one foot on the business side and the other in IT. As your organization navigates its digital transformation, it’s important to use tools that can do the same.

erwin, Inc.’s industry-leading tools for enterprise architecture and business process modeling use a common repository and role-based views, so business users, IT users and those who straddle the line have the visibility they need. When everyone uses the same tools and the same data, they can speak the same language, collaborate more effectively, and produce better business outcomes. That’s something the whole team can support, regardless of job title.

Business Process Modeling Use Cases

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Enterprise Architecture and Business Process: Common Goals Require Common Tools

For decades now, the professional world has put a great deal of energy into discussing the gulf that exists between business and IT teams within organizations.

They speak different languages, it’s been said, and work toward different goals. Technology plans don’t seem to account for the reality of the business, and business plans don’t account for the capabilities of the technology.

Data governance is one area where business and IT never seemed to establish ownership. Early attempts at data governance treated the idea as a game of volleyball, passing ownership back and forth, with one team responsible for storing data and running applications, and one responsible for using the data for business outcomes.

Today, we see ample evidence this gap is closing at many organizations. Consider:

  • Many technology platforms and software applications now are designed for business users. Business intelligence is a prime example; it’s rare today to see IT pros have to run reports for business users thanks to self-service.
  • Many workers, especially those that came of age surrounded by technology, have a better understanding of both the business and technology that runs their organizations. Education programs also have evolved to help students develop a background in both business and technology.
  • There’s more portability in roles, with technology minds moving to business leadership positions and vice versa.

“The business domain has always existed in enterprise architecture,” says Manuel Ponchaux, director of product management at erwin, Inc. “However, enterprise architecture has traditionally been an IT function with a prime focus on IT. We are now seeing a shift with a greater focus on business outcomes.”

You can see evidence of this blended focus in some of the titles, like “business architect,” being bestowed upon what was traditionally at IT function. These titles demonstrate an understanding that technology cannot exist in the modern organization for the sake of technology alone – technology needs to support the business and its customers. This concept is also a major focus of the digital transformation wave that’s washing over the business world, and thus we see it reflected in job titles that simply didn’t exist a decade ago.

Job titles aside, enterprise architecture (EA) and business process (BP) teams still have different goals, though at many organizations they now work more closely together than they did in the past. Today, both EA and BP teams recognize that their common goal is better business outcomes. Along the way to that goal, each team conducts a number of similar tasks.

Enterprise Architecture and Business Process: Better Together

One prominent example is modeling. Both enterprise architecture and business process teams do modeling, but they do it in different ways at different levels, and they often use different data and tools. This lack of coordination and communication makes it difficult to develop a true sense of a process from the IT and business sides of the equation. It can also lead to duplication of efforts, which is inefficient and likely to add further confusion when trying to understand outcomes.

Building better business outcomes is like following a plan at a construction site. If different teams are making their own decisions about the materials they’re going to use and following their own blueprints, you’re unlikely to see the building you expect to see at the end of the job.

And that’s essentially what is missing at many organizations: A common repository with role-based views, interfaces and dashboard so that enterprise architecture and business process can truly work together using the same blueprint. When enterprise architecture and business process can use common tools that both aid collaboration and help them understand the elements most important to their roles, the result is greater accuracy, increased efficiency and improved outcomes.

erwin’s enterprise architecture and business process tools provide the common repository and role-based views that help these teams work collaboratively toward their common goals. Finally, enterprise architecture and business process can be on the same page.

Business Process Modeling Use Cases

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Data Mapping Tools: What Are the Key Differentiators

The need for data mapping tools in light of increasing volumes and varieties of data – as well as the velocity at which it must be processed – is growing.

It’s not difficult to see why either. Data mapping tools have always been a key asset for any organization looking to leverage data for insights.

Isolated units of data are essentially meaningless. By linking data and enabling its categorization in relation to other data units, data mapping provides the context vital for actionable information.

Now with the General Data Protection Regulation (GDPR) in effect, data mapping has become even more significant.

The scale of GDPR’s reach has set a new precedent and is the closest we’ve come to a global standard in terms of data regulations. The repercussions can be huge – just ask Google.

Data mapping tools are paramount in charting a path to compliance for said new, near-global standard and avoiding the hefty fines.

Because of GDPR, organizations that may not have fully leveraged data mapping for proactive data-driven initiatives (e.g., analysis) are now adopting data mapping tools with compliance in mind.

Arguably, GDPR’s implementation can be viewed as an opportunity – a catalyst for digital transformation.

Those organizations investing in data mapping tools with compliance as the main driver will definitely want to consider this opportunity and have it influence their decision as to which data mapping tool to adopt.

With that in mind, it’s important to understand the key differentiators in data mapping tools and the associated benefits.

Data Mapping Tools: erwin Mapping Manager

Data Mapping Tools: Automated or Manual?

In terms of differentiators for data mapping tools, perhaps the most distinct is automated data mapping versus data mapping via manual processes.

Data mapping tools that allow for automation mean organizations can benefit from in-depth, quality-assured data mapping, without the significant allocations of resources typically associated with such projects.

Eighty percent of data scientists’ and other data professionals’ time is spent on manual data maintenance. That’s anything and everything from addressing errors and inconsistencies and trying to understand source data or track its lineage. This doesn’t even account for the time lost due to missed errors that contribute to inherently flawed endeavors.

Automated data mapping tools render such issues and concerns void. In turn, data professionals’ time can be put to much better, proactive use, rather than them being bogged down with reactive, house-keeping tasks.

FOUR INDUSTRY FOCUSSED CASE STUDIES FOR AUTOMATED METADATA-DRIVEN AUTOMATION 
(BFSI, PHARMA, INSURANCE AND NON-PROFIT) 

 

As well as introducing greater efficiency to the data governance process, automated data mapping tools enable data to be auto-documented from XML that builds mappings for the target repository or reporting structure.

Additionally, a tool that leverages and draws from a single metadata repository means that mappings are dynamically linked with underlying metadata to render automated lineage views, including full transformation logic in real time.

Therefore, changes (e.g., in the data catalog) will be reflected across data governance domains (business process, enterprise architecture and data modeling) as and when they’re made – no more juggling and maintaining multiple, out-of-date versions.

It also enables automatic impact analysis at the table and column level – even for business/transformation rules.

For organizations looking to free themselves from the burden of juggling multiple versions, siloed business processes and a disconnect between interdepartmental collaboration, this feature is a key benefit to consider.

Data Mapping Tools: Other Differentiators

In light of the aforementioned changes to data regulations, many organizations will need to consider the extent of a data mapping tool’s data lineage capabilities.

The ability to reverse-engineer and document the business logic from your reporting structures for true source-to-report lineage is key because it makes analysis (and the trust in said analysis) easier. And should a data breach occur, affected data/persons can be more quickly identified in accordance with GDPR.

Article 33 of GDPR requires organizations to notify the appropriate supervisory authority “without undue delay and, where, feasible, not later than 72 hours” after discovering a breach.

As stated above, a data governance platform that draws from a single metadata source is even more advantageous here.

Mappings can be synchronized with metadata so that source or target metadata changes can be automatically pushed into the mappings – so your mappings stay up to date with little or no effort.

The Data Mapping Tool For Data-Driven Businesses

Nobody likes manual documentation. It’s arduous, error-prone and a waste of resources. Quite frankly, it’s dated.

Any organization looking to invest in data mapping, data preparation and/or data cataloging needs to make automation a priority.

With automated data mapping, organizations can achieve “true data intelligence,”. That being the ability to tell the story of how data enters the organization and changes throughout the entire lifecycle to the consumption/reporting layer.  If you’re working harder than your tool, you have the wrong tool.

The manual tools of old do not have auto documentation capabilities, cannot produce outbound code for multiple ETL or script types, and are a liability in terms of accuracy and GDPR.

Automated data mapping is the only path to true GDPR compliance, and erwin Mapping Manager can get you there in a matter of weeks thanks to our robust reverse-engineering technology. 

Learn more about erwin’s automation framework for data governance here.

Automate Data Mapping

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Digital Transformation in Municipal Government: The Hidden Force Powering Smart Cities

Smart cities are changing the world.

When you think of real-time, data-driven experiences and modern applications to accomplish tasks faster and easier, your local town or city government probably doesn’t come to mind. But municipal government is starting to embrace digital transformation and therefore data governance.

Municipal government has never been an area in which to look for tech innovation. Perpetually strapped for resources and budget, often relying on legacy applications and infrastructure, and perfectly happy being available during regular business hours (save for emergency responders), most municipal governments lacked the ability and motivation to (as they say in the private sector) digitally transform. Then an odd thing happened – the rest of the world started transforming.

If you shop at a retailer that doesn’t deliver a modern, personalized experience, thousands more retailers are just a click away. But people rarely pick up and move to a new city because the new city offers a better website or mobile app. The motivation for municipal governments to transform simply isn’t there in the same way it is for the private sector.

But there are some things many city residents care about deeply: public safety, quality of life, how their tax dollars are spent, and the ability to do business with their local government when they want, not when it’s convenient for the municipality. And much like the private sector, better decisions around all of these concerns can be made when accurate, timely data is available to help inform them.

Digital transformation in municipal government is taking place in two main areas today: constituent services and the “smart cities” movement.

Digital Transformation in Municipal Government: Being “Smart” About It

The ability to serve constituents easily and efficiently is of increasing importance and a key objective of digital transformation in municipal government. It’s a direct result of the data-driven customer experiences that are increasingly the norm in the private sector.

Residents want the ability to pay their taxes online, report a pothole from their phone, and generally make it easier to interact with their local officials and services. This can be accomplished with dashboards and constituent portals.

The smart cities movement refers to the broad effort of municipal governments to incorporate sensors, data collection and analysis to improve responses to everything from rush-hour traffic to air quality to crime prevention. When the McKinsey Global Institute examined smart technologies that could be deployed by cities, it found that the public sector would be the natural owner of 70 percent of the applications it reviewed.

“Cities are getting in on the data game,” says Danny Sandwell, product marketing director at erwin, Inc. And with information serving as the lifeblood of many of these projects, the effectiveness of the services offered, the return on the investments in hardware and software, and the happiness of the users all depend on timely, accurate and effective data.

These initiatives present a pretty radical departure from the way cities have traditionally been managed.

A constituent portal, for example, requires that users can be identified, authenticated and then have access to information that resides in various departments, such as the tax collector to view and pay taxes, the building department to view a building permit, and the parking authority to manage public parking permits.

For many municipalities, this is uncharted territory.

Smart Cities

Data Governance: The Force Powering Smart Cities

The efficiencies offered by smart city technologies only exist if the data leads to a proper allocation of resources.

If you can identify an increase in crime in a certain neighborhood, for example, you can increase police patrols in response. But if the data is inaccurate, those patrols are wasted while other neighborhoods experience a rise in crime.

Now that they’re in the data game, it’s time for municipal governments to understand data governance – the driving force behind any successful data-driven operation. When you have the ability to understand all of the information related to a piece of data, you have more confidence in how it is analyzed, used and protected.

Data governance doesn’t take place at a single application or in the data warehouse. It needs to be woven into the enterprise architecture and processes of the municipality to ensure data is accurate, timely and accessible to those who need it (and inaccessible to everyone else).

When this all comes together – good data, solid analytics and improved services for residents – the results can be quite striking. New efficiencies will make municipal governments better stewards of tax dollars. An improved quality of life can lift tax revenue by making the city more appealing to citizens and developers.

There’s a lot for cities to gain if they get in the data game. And truly smart cities will make sure they play the game right with effective data governance.

Benefits of Data Governance

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Digital Transformation In Retail: The Retail Apocalypse

Much like the hospitality industry, digital transformation in retail has been a huge driver of change.

One important fact is getting lost among all of the talk of “the retail apocalypse” and myriad stories about increasingly empty shopping malls: there’s a lot of money to be made in retail. In fact, the retail market was expected to grow by more than 3 percent in 2018, unemployment is low, and wages are at least stable.

In short, there’s money to be spent. Now, where are shoppers spending it?

Coming into 2019, consumers are in control when it comes to retail. Choices are abundant. According to Deloitte’s 2018 Retail, Wholesale and Distribution Industry Trends Outlook, “consumers have been conditioned to expect fast, convenient and effortless consumption.”

This is arguably the result of the degree of digital transformation in retail that we’ve seen in recent years.

If you want to survive in retail today, you need to make it easy on your customers. That means meeting their needs across channels, fulfilling orders quickly and accurately, offering competitive prices, and not sacrificing quality in the process.

Even in a world where Amazon has changed the retail game, Walmart just announced that it had its best holiday season in years. According to a recent Fortune article, “Walmart’s e-commerce sales rose 43 percent during the quarter, belying another myth: e-commerce and store sales are in competition with each other.”

Retail has always been a very fickle industry, with the right product mix and the right appeal to the right customers being crucial to success. But digital transformation in retail has seen the map change. You’re no longer competing with the store across the street; you’re competing with the store across the globe.

Digital Transformation In Retail

Retailers are putting every aspect of their businesses under scrutiny to help them remain relevant. Four areas in particular are getting a great deal of attention:

Customer experience: In today’s need-it-fast, need-it-now, need-it-right world, customers expect the ability to make purchases where they are, not where you are. That means via the Web, mobile devices or in a store. And all of the information about those orders needs to be tied together, so that if there is a problem, it can be resolved quickly via any channel.

Competitive differentiation: Appealing to retail customers used to mean appealing to all of your customers as one group or like-minded block. But customers are individuals, and today they can be targeted with personalized messaging and products that are likely to appeal to them, not to everyone.

Supply chain: Having the right products in the right place at the right time is part of the supply chain strategy. But moving them efficiently and cost effectively from any number of suppliers to warehouses and stores can make or break margins.

Partnerships: Among the smaller players in the retail space, partnerships with industry giants like Amazon can help reach a global audience that simply isn’t otherwise available and also reduce complexity. Larger players also recognize that partnerships can be mutually beneficial in the retail space.

Enabling each of these strategies is data – and lots of it. Data is the key to recognizing customers, personalizing experiences, making helpful recommendations, ensuring items are in stock, tracking deliveries and more. At its core, this is what digital transformation in retail seeks to achieve.

Digital Transformation in Retail – What’s the Risk?

But if data is the great enabler in retail, it’s also a huge risk – risk that the data is wrong, that it is old, and that it ends up in the hands of some person or entity that isn’t supposed to have it.

Danny Sandwell, director of product marketing for erwin, Inc., says retailers need to achieve a level of what he calls “data intelligence.” A little like business intelligence, Sandwell uses the term to mean that when someone in retail uses data to make a decision or power an experience or send a recommendation, they have the ability to find out anything they need about that data, including its source, age, who can access it, which applications use it, and more.

Given all of the data that flows into the modern retailer, this level of data intelligence requires a holistic, mature and well-planned data governance strategy. Data governance doesn’t just sit in the data warehouse, it’s woven into business processes and enterprise architecture to provide data visibility for fast, accurate decision-making, help keep data secure, identify problems early, and alert users to things that are working.

How important is clean, accurate, timely data in retail? Apply it to the four areas discussed above:

Customer experience:  If your data shows a lot of abandoned carts from mobile app users, then that’s an area to investigate, and good data will identify it.

Competitive differentiation: Are personalized offers increasing sales and creating customer loyalty? This is an important data point for marketing strategy.

Supply chain: Can a problem with quality be related to items shipping from a certain warehouse? Data will zero in on the location of the problem.

Partnerships: Are your partnerships helping grow other parts of your business and creating new customers? Or are your existing customers using partners in place of visiting your store? Data can tell you.

Try drawing these conclusions without data. You can’t. And even worse, try drawing them with inaccurate data and see what happens when a partnership that was creating customers is ended or mobile app purchases plummet after an ill-advised change to the experience.

If you want to focus on margins in retail, don’t forget this one: there is no margin for error.

Over the next few weeks, we’ll be looking closely at digital transformation examples in other sectors, including hospitality and government. Subscribe to to stay in the loop.

Data Management and Data Governance: Solving the Enterprise Data Dilemma

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Digital Transformation Examples: How Data Is Transforming the Hospitality Industry

The rate at which organizations have adopted data-driven strategies means there are a wealth of digital transformation examples for organizations to draw from.

By now, you probably recognize this recurring pattern in the discussions about digital transformation:

  • An industry set in its ways slowly moves toward using information technology to create efficiencies, automate processes or help identify new customer or product opportunities.
  • All is going fine until a new kid on the block, born in the age of IT and the internet, quickly starts to create buzz and redefine what customers expect from the industry.
  • To keep pace, the industry stalwarts rush into catch-up mode but make inevitably mistakes. ROI doesn’t meet expectations, the customer experience isn’t quite right, and data gets exposed or mishandled.

There’s one industry we’re all familiar with that welcomes billions of global customers every year; that’s in the midst of a strong economic run; is dealing with high-profile disruptors; and suffered a very public data breach to one of its storied brands in 2018 that raised eyebrows around the world.

Welcome to the hospitality industry.

The hotel and hospitality industry was expected to see 5 to 6 percent growth in 2018, part of an impressive run of performance fueled by steady demand, improved midmarket offerings, and a new supply of travelers from developing regions.

All this despite challenges from upstarts like AirB2B, HomeAway and Couchsurfing plus a data breach at Marriott/Starwood that exposed the data of 500 million customers.

Digital Transformation Examples: Data & the Hospitality Industry

Online start-ups such as Airbnb, HomeAway and Couchsurfing are some of the most clear cut digital transformation examples in the hospitality industry.

Digital Transformation Examples: Hospitality – Data, Data Everywhere

As with other industries, digital transformation examples in the hospitality industry are abundant – and in turn, those businesses are awash in data with sources that include:

  • Data generated by reservations and payments
  • The data hotels collect to drive their loyalty programs
  • Data used to enhance the customer experience
  • Data shared as part of the billions of handoffs between hotel chains and the various booking sites and agencies that travelers use to plan trips

But all of this data, which now permeates the industry, is relatively new.

“IT wasn’t always a massive priority for [the hospitality industry],” says Danny Sandwell, director of product marketing for erwin, Inc. “So now there’s a lot of data, but these organizations often have a weak backend.”

The combination of data and analytics carries a great deal of potential for companies in the hospitality industry. Today’s demanding customers want experiences, not just a bed to sleep in; they want to do business with brands that understand their likes and dislikes; and that send offers relevant to their interests and desired destinations.

All of this is possible when a business collects and analyzes data on the scale that many hotel brands do. However, all of this can fail loudly if there is a problem with that data.

Getting a return on their investments in analytics and marketing technology requires hospitality companies to thoroughly understand the source of their data, the quality of the data, and the relevance of the data. This is where data governance comes into play.

When hospitality businesses are confident in their data, they can use it a number of ways, including:

  • Customer Experience: Quality data can be used to power a best-in-class experience for hotels in a number of areas, including the Web experience, mobile experience, and the in-person guest experience. This is similar to the multi-channel strategy of retailers hoping to deliver memorable and helpful experiences based on what they know about customers, including the ability to make predictions and deliver cross-sell and up-sell opportunities. 
  • Mergers and Acquisitions: Hospitality industry disruptors have some industry players thinking about boosting their businesses via mergers and acquisitions. Good data can identify the best targets and help discover the regions or price points where M&A makes the most sense and will deliver the most value. Accurate data can also help pinpoint the true cost of M&A activity.
  • Security: Marriott’s data breach, which actually began as a breach at Starwood before Marriott acquired it, highlights the importance of data security in the hospitality industry. Strong data governance can help prevent breaches, as well as help control breaches so organizations more quickly identify the scope and action behind a breach, an important part of limiting damage.
  • Partnerships: The hospitality industry is increasingly connected, not just because of booking sites working with dozens of hotel brands but also because of tour operators turning a hotel stay into an experience and transportation companies arranging travel for guests. Providing a room is no longer enough.

Data governance is not an application or a tool. It is a strategy. When it is done correctly and it is deployed in a holistic manner, data governance becomes woven into an organization’s business processes and enterprise architecture.

It then improves the organization’s ability to understand where its data is, where it came from, its value, its quality, and how the data is accessed and used by people and applications.

It’s this level of data maturity that provides comfort to employees – from IT staff to the front desk and everyone in between – that the data they are working with is accurate and helping them better perform their jobs and improve the way they serve customers.

Over the next few weeks, we’ll be looking closely at digital transformation examples in other sectors, including retail and government. Subscribe to to stay in the loop.

GDPR White Paper

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erwin Expert Blog Data Governance

For Pharmaceutical Companies Data Governance Shouldn’t Be a Hard Pill to Swallow

Using data governance in the pharmaceutical industry is a critical piece of the data management puzzle.

Pharmaceutical and life sciences companies face many of the same digital transformation pressures as other industries, such as financial services and healthcare that we have explored previously.

In response, they are turning to technologies like advanced analytics platforms and cloud-based resources to help better inform their decision-making and create new efficiencies and better processes.

Among the conditions that set digital transformation in pharmaceuticals and life sciences apart from other sectors are the regulatory environment and the high incidence of mergers and acquisitions (M&A).

Data Governance, GDPR and Your Business

Protecting sensitive data in these industries is a matter of survival, in terms of the potential penalties for failing to comply with any number of industry and government regulations and because of the near-priceless value of data around research and development (R&D).

The high costs and huge potential of R&D is one of the driving factors of M&A activity in the pharmaceutical and life sciences space. With roughly $156 billion in M&A deals in healthcare in the first quarter of 2018 alone – many involving drug companies – the market is the hottest it’s been in more than a decade. Much of the M&A activity is being driven by companies looking to buy competitors, acquire R&D, and offset losses from expiring drug patents.

 

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With M&A activity comes the challenge of integrating two formerly separate companies into one. That means integrating technology platforms, business processes, and, of course, the data each organization brings to the deal.

Data Integrity for Risk Management and More

As in virtual every other industry, data is quickly becoming one of the most valuable assets within pharmaceutical and life science companies. In its 2018 Global Life Sciences Outlook, Deloitte speaks to the importance of “data integrity,” which it defines as data that is complete, consistent and accurate throughout the data lifecycle.

Data integrity helps manage risk in pharmaceutical and life sciences by making it easier to comply with a complex web of regulations that touch many different parts of these organizations, from finance to the supply chain and beyond. Linking these cross-functional teams to data they can trust eases the burden of compliance by supplying team members with what many industries now refer to as “a single version of truth” – which is to say, data with integrity.

Data integrity also helps deliver insights for important initiatives in the pharmaceutical and life sciences industries like value-based pricing and market access.

Developing data integrity and taking advantage of it to reduce risk and identify opportunities in pharmaceuticals and life sciences isn’t possible without a holistic approach to data governance that permeates every part of these companies, including business processes and enterprise architecture.

Healthcare Data

Data Governance in the Pharmaceutical Industry Maximizes Value

Data governance gives businesses the visibility they need to understand where their data is, where it came from, its value, its quality and how it can be used by people and software applications. This type of understanding of your data is, of course, essential to compliance. In fact, according to a 2017 survey by erwin, Inc. and UBM, 60 percent of organizations said compliance is driving their data governance initiatives.

Using data governance in the pharmaceutical industry helps organizations contemplating M&A, not only by helping them understand the data they are acquiring, but also by informing decisions around complex IT infrastructures and applications that need to be integrated. Decisions about application rationalization and business processes are easier to make when they are viewed through the lens of a pervasive data governance strategy.

Data governance in the pharmaceutical industry can be leveraged to hone data integrity and move toward what Deloitte refers to as end-to-end evidence management (E2E), which unifies the data in pharmaceuticals and life sciences from R&D to clinical trials and through commercialization.

Once implemented, Deloitte predicts E2E will help organizations maximize the value of their data by:

  • Providing a better understanding of emerging risks
  • Enabling collaboration with health systems, patient advocacy groups, and other constituents
  • Streamlining the development of new therapies
  • Driving down costs

If that list of benefits sounds familiar, it’s because it matches up nicely with the goals of digital transformation at many organizations – more efficient processes, better collaboration, improved visibility and better cost management. And it’s all built on a foundation of data and data governance.

To learn more, download our free whitepaper on the Regulatory Rationale for Integrating Data Management & Data Governance.

Data Modeling Data Goverance

 

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The Data Governance (R)Evolution

Data governance continues to evolve – and quickly.

Historically, Data Governance 1.0 was siloed within IT and mainly concerned with cataloging data to support search and discovery. However, it fell short in adding value because it neglected the meaning of data assets and their relationships within the wider data landscape.

Then the push for digital transformation and Big Data created the need for DG to come out of IT’s shadows – Data Governance 2.0 was ushered in with principles designed for  modern, data-driven business. This approach acknowledged the demand for collaborative data governance, the tearing down of organizational silos, and spreading responsibilities across more roles.

But this past year we all witnessed a data governance awakening – or as the Wall Street Journal called it, a “global data governance reckoning.” There was tremendous data drama and resulting trauma – from Facebook to Equifax and from Yahoo to Aetna. The list goes on and on. And then, the European Union’s General Data Protection Regulation (GDPR) took effect, with many organizations scrambling to become compliant.

So where are we today?

Simply put, data governance needs to be a ubiquitous part of your company’s culture. Your stakeholders encompass both IT and business users in collaborative relationships, so that makes data governance everyone’s business.

Data Governance is Everyone's Business

Data governance underpins data privacy, security and compliance. Additionally, most organizations don’t use all the data they’re flooded with to reach deeper conclusions about how to grow revenue, achieve regulatory compliance, or make strategic decisions. They face a data dilemma: not knowing what data they have or where some of it is—plus integrating known data in various formats from numerous systems without a way to automate that process.

To accelerate the transformation of business-critical information into accurate and actionable insights, organizations need an automated, real-time, high-quality data pipeline. Then every stakeholder—data scientist, ETL developer, enterprise architect, business analyst, compliance officer, CDO and CEO—can fuel the desired outcomes based on reliable information.

Connecting Data Governance to Your Organization

  1. Data Mapping & Data Governance

The automated generation of the physical embodiment of data lineage—the creation, movement and transformation of transactional and operational data for harmonization and aggregation—provides the best route for enabling stakeholders to understand their data, trust it as a well-governed asset and use it effectively. Being able to quickly document lineage for a standardized, non-technical environment brings business alignment and agility to the task of building and maintaining analytics platforms.

  1. Data Modeling & Data Governance

Data modeling discovers and harvests data schema, and analyzes, represents and communicates data requirements. It synthesizes and standardizes data sources for clarity and consistency to back up governance requirements to use only controlled data. It benefits from the ability to automatically map integrated and cataloged data to and from models, where they can be stored in a central repository for re-use across the organization.

  1. Business Process Modeling & Data Governance

Business process modeling reveals the workflows, business capabilities and applications that use particular data elements. That requires that these assets be appropriately governed components of an integrated data pipeline that rests on automated data lineage and business glossary creation.

  1. Enterprise Architecture & Data Governance

Data flows and architectural diagrams within enterprise architecture benefit from the ability to automatically assess and document the current data architecture. Automatically providing and continuously maintaining business glossary ontologies and integrated data catalogs inform a key part of the governance process.

The EDGE Revolution

 By bringing together enterprise architecture, business process, data mapping and data modeling, erwin’s approach to data governance enables organizations to get a handle on how they handle their data and realize its maximum value. With the broadest set of metadata connectors and automated code generation, data mapping and cataloging tools, the erwin EDGE Platform simplifies the total data management and data governance lifecycle.

This single, integrated solution makes it possible to gather business intelligence, conduct IT audits, ensure regulatory compliance and accomplish any other organizational objective by fueling an automated, high-quality and real-time data pipeline.

The erwin EDGE creates an “enterprise data governance experience” that facilitates collaboration between both IT and the business to discover, understand and unlock the value of data both at rest and in motion.

With the erwin EDGE, data management and data governance are unified and mutually supportive of business stakeholders and IT to:

  • Discover data: Identify and integrate metadata from various data management silos.
  • Harvest data: Automate the collection of metadata from various data management silos and consolidate it into a single source.
  • Structure data: Connect physical metadata to specific business terms and definitions and reusable design standards.
  • Analyze data: Understand how data relates to the business and what attributes it has.
  • Map data flows: Identify where to integrate data and track how it moves and transforms.
  • Govern data: Develop a governance model to manage standards and policies and set best practices.
  • Socialize data: Enable stakeholders to see data in one place and in the context of their roles.

If you’ve enjoyed this latest blog series, then you’ll want to request a copy of Solving the Enterprise Data Dilemma, our new e-book that highlights how to answer the three most important data management and data governance questions: What data do we have? Where is it? And how do we get value from it?

Solving the Enterprise Data Dilemma