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Digital Transformation Examples: Three Industries Dominating Digital Transformation

Digital transformation examples can be found almost anywhere, in almost any industry. Its past successes – and future potential – are well documented, chronicled in the billion-dollar valuations of the frontrunners in the practice.

Amazon began as a disruptor to brick-and-mortar bookstores, eventually becoming one of the most obvious digital transformation examples as it went on to revolutionize online shopping.

Netflix’s origins were similar – annihilating its former rival Blockbuster and the entire DVD rental market to become a dominant streaming platform and media publisher.

Disruption is the common theme. Netflix decimated the DVD rental market while Amazon continues to play a role in “high-street” shopping’s decline.

As technology continues to disrupt markets, digital transformation is do or die.

According to IDC’s digital transformation predictions report for 2019, these types of initiatives are going to flood the enterprise during the next five years.

The following three examples highlight the extent to which digital transformation is reshaping the nature of business and government and how we – as a society – interact with the world.

Digital Transformation in Retail

The inherently competitive nature of retail has made the sector a leader in adopting data-driven strategy.

From loyalty cards to targeted online ads, retail has always had to adapt to stay relevant.

Four main areas in retail demonstrate digital transformation, with a healthy data governance initiative driving them all.

Digital transformation examples

With accurate, relevant and accessible data, organizations can address the following:

  • Customer experience: If your data shows a lot of abandoned carts from mobile app users, then that’s an area to investigate, and good data will identify it.
  • Competitive differentiation: Are personalized offers increasing sales and creating customer loyalty? This is an important data point for marketing strategy.
  • Supply chain:Can a problem with quality be related to items shipping from a certain warehouse? Data will zero in on the location of the problem.
  • Partnerships:Are your partnerships helping grow other parts of your business and creating new customers? Or are your existing customers using partners in place of visiting your store? Data can tell you.

This article further explores digital transformation and data governance in retail.

Digital Transformation in Hospitality

Hospitality is another industry awash in digital transformation examples. Brick-and-mortar travel agencies are ceding ground to mobile-first (and mobile-only) businesses.

Their offerings range from purchasing vacation packages to the ability to check in and order room service via mobile devices.

With augmented and virtual reality, it even may be possible to one day “test drive” holiday plans from the comfort of the sofa – say before swimming with sharks or going on safari.

The extent of digitization now possible in the hospitality industry means these businesses have to account for and manage an abundance of data types and sources to glean insights to fuel the best customer experiences.

Unsurprisingly, this is yet another area where a healthy data governance initiative can be the difference between industry-disrupting success and abject failure.

This piece further discusses how data is transforming the hospitality industry and the role of data governance in it.

Digital Transformation in Municipal Government

Historically, municipal government isn’t seen as an area at the forefront of adopting emerging technology.

But the emergence of “smart cities” is a prominent example of digital transformation.

Even the concept of a smart city is a response to existing digital transformation in the private sector, as governments have been coerced into updating infrastructure to reflect the modern world.

Today, municipal governments around the world are using digital transformation to improve residents’ quality of life, from improving transportation and public safety to making it convenient to pay bills or request services online.

Of course, when going “smart,” municipal governments will need an understanding of data governance best practices.

This article analyzes how municipal governments can be “smart” about their transformation efforts.

Mitigating Digital Transformation Risks

Risks come with any investment. But in the context of digital transformation, taking risks is both a necessity and an inevitability.

Organizations also will need to consult their data to ensure they transform themselves the right way – and not just for transformation’s sake.

A recent PwC study found that successful digital transformation risk-takers “find the right fit for emerging technologies.”

Doing so points to the need for both effective data governance to find, understand and socialize the most relevant data assets and healthy enterprise architecture to learn what systems and applications create, store and use those data assets.

With application portfolio management and impact analysis, organizations can identify immediate opportunities for digital transformation and areas where more consideration and planning may be necessary before making changes.

As the data governance company, we provide data governance as well as enterprise architecture software, plus tools for business process and data modeling, data cataloging and data literacy. As an integrated software platform, organizations ensure IT and business collaboration to drive risk management, innovation and transformation efforts.

If you’d like to learn more about digital transformation and other use cases for data governance technologies, stay up to date with the erwin Experts here.

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Digital Transformation in Municipal Government: The Hidden Force Powering Smart Cities

Smart cities are changing the world.

When you think of real-time, data-driven experiences and modern applications to accomplish tasks faster and easier, your local town or city government probably doesn’t come to mind. But municipal government is starting to embrace digital transformation and therefore data governance.

Municipal government has never been an area in which to look for tech innovation. Perpetually strapped for resources and budget, often relying on legacy applications and infrastructure, and perfectly happy being available during regular business hours (save for emergency responders), most municipal governments lacked the ability and motivation to (as they say in the private sector) digitally transform. Then an odd thing happened – the rest of the world started transforming.

If you shop at a retailer that doesn’t deliver a modern, personalized experience, thousands more retailers are just a click away. But people rarely pick up and move to a new city because the new city offers a better website or mobile app. The motivation for municipal governments to transform simply isn’t there in the same way it is for the private sector.

But there are some things many city residents care about deeply: public safety, quality of life, how their tax dollars are spent, and the ability to do business with their local government when they want, not when it’s convenient for the municipality. And much like the private sector, better decisions around all of these concerns can be made when accurate, timely data is available to help inform them.

Digital transformation in municipal government is taking place in two main areas today: constituent services and the “smart cities” movement.

Digital Transformation in Municipal Government: Being “Smart” About It

The ability to serve constituents easily and efficiently is of increasing importance and a key objective of digital transformation in municipal government. It’s a direct result of the data-driven customer experiences that are increasingly the norm in the private sector.

Residents want the ability to pay their taxes online, report a pothole from their phone, and generally make it easier to interact with their local officials and services. This can be accomplished with dashboards and constituent portals.

The smart cities movement refers to the broad effort of municipal governments to incorporate sensors, data collection and analysis to improve responses to everything from rush-hour traffic to air quality to crime prevention. When the McKinsey Global Institute examined smart technologies that could be deployed by cities, it found that the public sector would be the natural owner of 70 percent of the applications it reviewed.

“Cities are getting in on the data game,” says Danny Sandwell, product marketing director at erwin, Inc. And with information serving as the lifeblood of many of these projects, the effectiveness of the services offered, the return on the investments in hardware and software, and the happiness of the users all depend on timely, accurate and effective data.

These initiatives present a pretty radical departure from the way cities have traditionally been managed.

A constituent portal, for example, requires that users can be identified, authenticated and then have access to information that resides in various departments, such as the tax collector to view and pay taxes, the building department to view a building permit, and the parking authority to manage public parking permits.

For many municipalities, this is uncharted territory.

Smart Cities

Data Governance: The Force Powering Smart Cities

The efficiencies offered by smart city technologies only exist if the data leads to a proper allocation of resources.

If you can identify an increase in crime in a certain neighborhood, for example, you can increase police patrols in response. But if the data is inaccurate, those patrols are wasted while other neighborhoods experience a rise in crime.

Now that they’re in the data game, it’s time for municipal governments to understand data governance – the driving force behind any successful data-driven operation. When you have the ability to understand all of the information related to a piece of data, you have more confidence in how it is analyzed, used and protected.

Data governance doesn’t take place at a single application or in the data warehouse. It needs to be woven into the enterprise architecture and processes of the municipality to ensure data is accurate, timely and accessible to those who need it (and inaccessible to everyone else).

When this all comes together – good data, solid analytics and improved services for residents – the results can be quite striking. New efficiencies will make municipal governments better stewards of tax dollars. An improved quality of life can lift tax revenue by making the city more appealing to citizens and developers.

There’s a lot for cities to gain if they get in the data game. And truly smart cities will make sure they play the game right with effective data governance.

Benefits of Data Governance