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Very Meta … Unlocking Data’s Potential with Metadata Management Solutions

Untapped data, if mined, represents tremendous potential for your organization. While there has been a lot of talk about big data over the years, the real hero in unlocking the value of enterprise data is metadata, or the data about the data.

However, most organizations don’t use all the data they’re flooded with to reach deeper conclusions about how to drive revenue, achieve regulatory compliance or make other strategic decisions. They don’t know exactly what data they have or even where some of it is.

Quite honestly, knowing what data you have and where it lives is complicated. And to truly understand it, you need to be able to create and sustain an enterprise-wide view of and easy access to underlying metadata.

This isn’t an easy task. Organizations are dealing with numerous data types and data sources that were never designed to work together and data infrastructures that have been cobbled together over time with disparate technologies, poor documentation and with little thought for downstream integration.

As a result, the applications and initiatives that depend on a solid data infrastructure may be compromised, leading to faulty analysis and insights.

Metadata Is the Heart of Data Intelligence

A recent IDC Innovators: Data Intelligence Report says that getting answers to such questions as “where is my data, where has it been, and who has access to it” requires harnessing the power of metadata.

Metadata is generated every time data is captured at a source, accessed by users, moves through an organization, and then is profiled, cleansed, aggregated, augmented and used for analytics to guide operational or strategic decision-making.

In fact, data professionals spend 80 percent of their time looking for and preparing data and only 20 percent of their time on analysis, according to IDC.

To flip this 80/20 rule, they need an automated metadata management solution for:

• Discovering data – Identify and interrogate metadata from various data management silos.
• Harvesting data – Automate the collection of metadata from various data management silos and consolidate it into a single source.
• Structuring and deploying data sources – Connect physical metadata to specific data models, business terms, definitions and reusable design standards.
• Analyzing metadata – Understand how data relates to the business and what attributes it has.
• Mapping data flows – Identify where to integrate data and track how it moves and transforms.
• Governing data – Develop a governance model to manage standards, policies and best practices and associate them with physical assets.
• Socializing data – Empower stakeholders to see data in one place and in the context of their roles.

Addressing the Complexities of Metadata Management

The complexities of metadata management can be addressed with a strong data management strategy coupled with metadata management software to enable the data quality the business requires.

This encompasses data cataloging (integration of data sets from various sources), mapping, versioning, business rules and glossary maintenance, and metadata management (associations and lineage).

erwin has developed the only data intelligence platform that provides organizations with a complete and contextual depiction of the entire metadata landscape.

It is the only solution that can automatically harvest, transform and feed metadata from operational processes, business applications and data models into a central data catalog and then made accessible and understandable within the context of role-based views.

erwin’s ability to integrate and continuously refresh metadata from an organization’s entire data ecosystem, including business processes, enterprise architecture and data architecture, forms the foundation for enterprise-wide data discovery, literacy, governance and strategic usage.

Organizations then can take a data-driven approach to business transformation, speed to insights, and risk management.
With erwin, organizations can:

1. Deliver a trusted metadata foundation through automated metadata harvesting and cataloging
2. Standardize data management processes through a metadata-driven approach
3. Centralize data-driven projects around centralized metadata for planning and visibility
4. Accelerate data preparation and delivery through metadata-driven automation
5. Master data management platforms through metadata abstraction
6. Accelerate data literacy through contextual metadata enrichment and integration
7. Leverage a metadata repository to derive lineage, impact analysis and enable audit/oversight ability

With erwin Data Intelligence as part of the erwin EDGE platform, you know what data you have, where it is, where it’s been and how it transformed along the way, plus you can understand sensitivities and risks.

With an automated, real-time, high-quality data pipeline, enterprise stakeholders can base strategic decisions on a full inventory of reliable information.

Many of our customers are hard at work addressing metadata management challenges, and that’s why erwin was Named a Leader in Gartner’s “2019 Magic Quadrant for Metadata Management Solutions.”

Gartner Magic Quadrant Metadata Management

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erwin Expert Blog

Digital Transformation Examples: Three Industries Dominating Digital Transformation

Digital transformation examples can be found almost anywhere, in almost any industry. Its past successes – and future potential – are well documented, chronicled in the billion-dollar valuations of the frontrunners in the practice.

Amazon began as a disruptor to brick-and-mortar bookstores, eventually becoming one of the most obvious digital transformation examples as it went on to revolutionize online shopping.

Netflix’s origins were similar – annihilating its former rival Blockbuster and the entire DVD rental market to become a dominant streaming platform and media publisher.

Disruption is the common theme. Netflix decimated the DVD rental market while Amazon continues to play a role in “high-street” shopping’s decline.

As technology continues to disrupt markets, digital transformation is do or die.

According to IDC’s digital transformation predictions report for 2019, these types of initiatives are going to flood the enterprise during the next five years.

The following three examples highlight the extent to which digital transformation is reshaping the nature of business and government and how we – as a society – interact with the world.

Digital Transformation in Retail

The inherently competitive nature of retail has made the sector a leader in adopting data-driven strategy.

From loyalty cards to targeted online ads, retail has always had to adapt to stay relevant.

Four main areas in retail demonstrate digital transformation, with a healthy data governance initiative driving them all.

Digital transformation examples

With accurate, relevant and accessible data, organizations can address the following:

  • Customer experience: If your data shows a lot of abandoned carts from mobile app users, then that’s an area to investigate, and good data will identify it.
  • Competitive differentiation: Are personalized offers increasing sales and creating customer loyalty? This is an important data point for marketing strategy.
  • Supply chain:Can a problem with quality be related to items shipping from a certain warehouse? Data will zero in on the location of the problem.
  • Partnerships:Are your partnerships helping grow other parts of your business and creating new customers? Or are your existing customers using partners in place of visiting your store? Data can tell you.

This article further explores digital transformation and data governance in retail.

Digital Transformation in Hospitality

Hospitality is another industry awash in digital transformation examples. Brick-and-mortar travel agencies are ceding ground to mobile-first (and mobile-only) businesses.

Their offerings range from purchasing vacation packages to the ability to check in and order room service via mobile devices.

With augmented and virtual reality, it even may be possible to one day “test drive” holiday plans from the comfort of the sofa – say before swimming with sharks or going on safari.

The extent of digitization now possible in the hospitality industry means these businesses have to account for and manage an abundance of data types and sources to glean insights to fuel the best customer experiences.

Unsurprisingly, this is yet another area where a healthy data governance initiative can be the difference between industry-disrupting success and abject failure.

This piece further discusses how data is transforming the hospitality industry and the role of data governance in it.

Digital Transformation in Municipal Government

Historically, municipal government isn’t seen as an area at the forefront of adopting emerging technology.

But the emergence of “smart cities” is a prominent example of digital transformation.

Even the concept of a smart city is a response to existing digital transformation in the private sector, as governments have been coerced into updating infrastructure to reflect the modern world.

Today, municipal governments around the world are using digital transformation to improve residents’ quality of life, from improving transportation and public safety to making it convenient to pay bills or request services online.

Of course, when going “smart,” municipal governments will need an understanding of data governance best practices.

This article analyzes how municipal governments can be “smart” about their transformation efforts.

Mitigating Digital Transformation Risks

Risks come with any investment. But in the context of digital transformation, taking risks is both a necessity and an inevitability.

Organizations also will need to consult their data to ensure they transform themselves the right way – and not just for transformation’s sake.

A recent PwC study found that successful digital transformation risk-takers “find the right fit for emerging technologies.”

Doing so points to the need for both effective data governance to find, understand and socialize the most relevant data assets and healthy enterprise architecture to learn what systems and applications create, store and use those data assets.

With application portfolio management and impact analysis, organizations can identify immediate opportunities for digital transformation and areas where more consideration and planning may be necessary before making changes.

As the data governance company, we provide data governance as well as enterprise architecture software, plus tools for business process and data modeling, data cataloging and data literacy. As an integrated software platform, organizations ensure IT and business collaboration to drive risk management, innovation and transformation efforts.

If you’d like to learn more about digital transformation and other use cases for data governance technologies, stay up to date with the erwin Experts here.

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