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Continuous Business Improvement Depends on Data Governance

In my last post, I explained why organizations need to consider data as an asset rather than a cost center. When we deem something to be valuable, we then need to determine how and when we’ll use it as well as secure it. We do this by establishing standards, policies and processes to define how this asset will be utilized and protected.

Let’s look at the example of an office building. Furniture and equipment are inventoried and tracked. Employees are trained on safety and security, with some developing expertise in the use of specialized equipment. Office managers know which conference rooms and desks are available for use and their locations.

Keeping this office building clean, secure, comfortable and well organized adds to the productivity of its occupants.

Without such office governance, this office building could become unsafe, unsecure, unproductive and underutilized. Do you see the parallel between this office asset example and your data? Transforming data into an asset also relies on effective data governance.

Starting a Continuous Improvement Journey

Continuous improvement

Successful data-driven companies embrace and implement continuous improvement activities to enhance results, providing a structured approach for business improvement projects. Steps include problem identification, data collection, root-cause analysis, planning process changes, implementing the changes and monitoring the results. This cycle is known as the Plan-Do-Check-Act cycle of continuous improvement, or PDCA.

Organizations committed to a continuous improvement culture, based on the PDCA cycle, depend heavily on data at every step.  Business problems can be defined in terms of waste, delays and re-work. These problems need to be quantified with actual measurements to help analysis teams detect and prioritize the next set of improvement activities.

After improvement activities have been completed, it’s important to monitor the results through feedback. It provides evidence of success, and it also helps improvement teams learn about the processes on which to focus.

Data collected about improvement processes will show symptoms of inefficiencies and waste. The analysis team then carries out root-cause analysis to determine the “levers” that can be adjusted to reduce them.  Assumptions and hypotheses will be tested and validated to find the real forces at play so the appropriate management and operational levers can be adjusted accordingly.

Scaling and Sustaining the Improvement Cycle

Companies that implement a PDCA cycle of continuous improvement realize there will be challenges in scaling and sustaining the program across multiple business areas over time.

Data collection can be tedious, especially if the associated data management activities require significant manual activity. It is common that the data available from operating databases has many problems related to quality, security, confidence, accessibility and overall understanding. These are all roadblocks the will delay the improvement activities.

If data isn’t readily available, accessible, trusted or understandable, the analysis and improvement teams can’t do their jobs effectively. This will lead to a slowdown in momentum or cause companies to abandon the improvement approach altogether.  The necessary data to drive the improvement cycle must be in an “asset class” form to sustain the improvement cycle.

Scaling the PDCA cycle involves multiple teams working in different business areas to broaden the reach of the improvement activities. Processes for finance, human resources, operations, sales, supply chain, customer service and IT may all be under analysis and evaluation.

The path to operational excellence is based on the ability to scale and sustain continuous improvement.

How Data Governance Supports the Improvement Cycle

Consider a utility company that operates a physical network delivering energy to customers. The executive team wants to reduce the time it takes for newly constructed assets to go online and reap the financial benefits of commissioning them for service more quickly.

The business improvement team starts gathering performance data from previous construction projects to determine potential areas of improvement.

They soon realize a new work management system was implemented, and the conversion of historical construction data was deemed as “non-critical” to keep the project on schedule and in budget.

The implementation team didn’t view the historical construction data as valuable from an operational perspective, so they archived it rather than covert it to the new system. This decision was made within the context of a “local” project without considering the larger analytics needs of the company.

Unfortunately, data governance was not understood or in place at this utility. If it were, the historical construction data would have been cleansed and converted as part of the new work management system’s deployment. This company failed to recognize this data as an asset with downstream analytics applications.

In this example, the decision not to convert historical data was based on managing cost at the project level. A data investment was not considered. But well-governed data is a true asset. Quality, accessibility, timeliness and understandability are fundamental to the productivity and sustainability of continuous improvement processes.

If your company is implementing any form of program to improve results, such as specialized management systems, balanced scorecards, lean management concepts, Six-Sigma or total quality management, data governance sits is at the core of long-term, sustainable success.

Improvement programs require motivation, energy and commitment at all levels of the organization. To maintain momentum, governed data assets are the key enabler, making it easier and faster to detect and diagnose problems, improve processes and validate results. There’s a direct link between the quality of improvement programs and the data assets that power them.

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Why Data Governance Leads to Data-Driven Success

Searching for new ways to generate value and improve execution, organizations of all shapes and sizes are racing to embrace data-driven approaches that are enabled by advances in analytics.

A perfect storm of events that started in the mid-2000s has morphed into a disruptive force in the economy at an accelerating pace. Data-driven analytics has gained mainstream business adoption. Advances in communications, geo-positioning systems, sensors and computing technologies have combined with the rise of social media and the incredible growth of available data sources.

Leadership teams in the boardroom have become acutely aware of the potential opportunities available for driving innovation and growth.

Although opportunities are significant, many challenges exist that make it difficult to successfully adopt data-driven approaches.

We’re going to explore the rationale for becoming data-driven, how to frame success, and some of the critical building blocks required, including data governance.

Framing Data-Driven Success

Organizational impact helps us frame the concept of data-driven success. Impact is related to an outcome. An impact describes a changed condition in measurable terms. A well-defined impact is a proxy for value.

Stating that you want to “move the needle,” implies that the area of impact can be measured with a metric that represents that needle. By achieving impact in the right business area, incremental value is created.

When investments are considered for implementing new data-driven approaches, it’s essential to define the desired areas of impact. Evidence of impact requires knowledge of the condition before and after the data-driven approach has been implemented.

Areas of impact can be tangible or intangible. They might be difficult to measure, but measurement strategies can be developed that measure most areas of impact. It’s important to frame the desired area of impact against the feasibility of gathering useful measurements.

Examples of measurable impact:

  • Increase process efficiency by 5%
  • Reduce product defects by 15%
  • Increase profit margin by 10%
  • Reduce customer attrition by 15%
  • Increase customer loyalty by 20%

Impact measures relative changes in performance over time. The changes are directly related to incremental value creation. Impact can be defined and managed by organizations from all sectors of the economy. Areas of impact are linked to their mission, vision and definition of success.

Data-driven excellence describes the performance that exists when targeted areas of impact are successfully enabled by data-driven approaches.

Building Blocks of Data-Driven Approaches

Successfully becoming data-driven requires that desired impacts are related to and supported by four categories of building blocks.

Data-Driven Building Blocks

The first category describes the business activities that must be created or modified to drive the desired impact. These are called the “business building blocks.”

The second category describes the new information and insights required by the business building blocks based on analytic methods that enable smarter business activities. These are called the “analytics building blocks.”

The third category describes the relevant data to be acquired and delivered to the analytics methods that generate the new information and insights. These are called the “data building blocks.”

Success at an organizational level requires that all critical building blocks are aligned with shared objectives and approaches that ensure cohesion and policy compliance. This responsibility is provided by the fourth category called the “governance building blocks.”

The four categories form a layered model that describes their dependencies. Value-creating impact depends on business activities, which depends on analytics, which depends on data, which depends on governance.

The Governance Imperative

Data-driven approaches touch many areas of the organization. Key touch points are located where:

  • Data is acquired and managed
  • Insights are created and consumed
  • Decision-making is enabled
  • Resulting actions are carried out
  • Results are monitored using feedback

Governance at a broad level develops the policies and standards needed across all touch points to generate value.  As a form of leadership, governance sets policies, defines objectives and assigns accountabilities across the business, analytics and data building blocks.

Business activity governance ensures that proactive management and employee teams respond to new sources of information and change their behaviors accordingly. Policies related to process standards, human skill development, compensation levels and incentives make up the scope of business activity governance.

Analytics governance ensures that all digital assets and activities that generate insights and information using analytics methods actually enable smarter business activities. Policies related to information relevance, security, visualization, data literacy, analytics model calibration and lifecycle management are key areas of focus.

Data governance is focussed on the data building blocks. Effective data governance brings together diverse groups and departments to enable the data-driven capabilities needed to achieve success. Data governance defines accountabilities, policies and responsibilities needed to ensure that data sets are managed as true corporate assets.

This implies that governed data sets are identified, described, cataloged, secured and provisioned to support all appropriate analytics and information use cases required to enable the analytics methods. Data quality and integration are also within the scope of data governance.

Foundation for Success

Companies that are successful with data-driven approaches can rapidly identify and implement new ideas and analytics use cases. This helps them compete, innovate and generate new levels of value for their stakeholders on a sustainable basis.

Data governance provides the foundation for this success. Effective data governance ensures that data is managed as a true corporate asset. This means that it can be used and re-purposed on an on-going basis to support new and existing ideas generated by the organization as it matures and broadens its data-driven capabilities.

As organizations unlock more value by creating a wider analytics footprint, data governance provides the foundation necessary to support their journey.

The next post in this blog series dives deeper into data governance in terms of scope options, organization approaches, objectives, structures and processes. It provides perspectives on how a well-designed data governance program directly supports the desired data-driven approaches that ultimately drive key areas of business impact.

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The Key to Improving Business and IT Alignment

Fostering business and IT alignment has become more important than ever.

Gone are the days when IT was a fringe department, resigned to providing support. But after so long on the sidelines, many businesses still struggle to bring IT into the fold, ensuring its alignment with the wider business. But this should be a priority for any data-driven enterprise.

On a fundamental level, it requires a change of perception and culture. The stereotype of basement-housed IT teams was widely acknowledged and satirized. It formed the basis of the popular British sitcom The IT Crowd, which focused on the escapades of three IT staff members in the dingy basement of a huge corporation. Often their best professional input was “turn it off and on again.”

Today, the idea of such a small IT team supporting a huge business is almost too ridiculous to satirize..

Bring IT Out of the Basement

In the age of data-driven business, IT now takes center stage. And it has been promoted out of the basement – at least in principle.

Although IT has moved away from its legacy of support and “keeping the lights on,” many businesses still have a long way to go in fostering business and IT alignment.

But the data-driven nature of modern business demands it. Not only is the wider business responsible for understanding, making use of and capitalizing on data; the business as a whole, including IT, is responsible for upholding the regulations associated with it.

Fostering Business and IT Alignment

The key here, then, is a collaborative data governance program. For business and IT to be sufficiently aligned, the business needs access to all the data relevant to its various departments, whenever it is needed.

This means the right data of the right quality, regardless of format or where it is stored, must be available for use, but only by the right people for the right purpose.

Therefore, the notion that IT can manage and govern data independently is unthinkable. It’s the business that will use data the most, and it’s the business that stands to lose the most when decisions are made based on bad data.

Companies had long neglected this reality. Past efforts to implement data governance programs (Data Governance 1.0) often fell short in adding value. When left solely to IT, Data Governance 1.0 was solely focussed on cataloging data. This, and the disparity between IT and the business meant the meaning of data assets, and their relationship within the wider data landscape, was unclear.

This is what Data Governance 2.0, and its innately collaborative nature aims to resolve. With Data Governance 2.0, the strategy encompasses defined business, IT and business-IT requirements.

Data Governance for Business and IT Alignment

Business Requirements: The business is responsible for defining data, including setting standards for the ownership and meaning of data assets so the organization can use data with a uniformed approach.

IT Requirements: IT manages data at the base level: from mapping data – which may exist across various systems, reports and data models – to physical data assets (databases, files, documents and so on). This, in turn, enables IT to accurately assume the impact of things like data-glossary changes across the enterprise. That’s a key enabling factor in enterprise architecture, allowing for cost-effective and thorough risk management by identifying data points that require the most security.

Business-IT Requirements: A joint effort allows IT to effectively publish data to relevant roles/people. This way, the business can readily use data that is meaningful and relevant to it across various departments, while maintaining compliance with existing and upcoming data protection regulations.

Additionally, those using data can follow data chains back to the source, providing a wider, less ambiguous view of data assets and thus reducing the likelihood of poor decision-making.

For more best practices in business and IT alignment, and successfully implementing data governance, click here.

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Data-Driven Business – Changing Perspective

Data-driven business is booming. The dominant, driving force in business has arguably become a driving force in our daily lives for consumers and corporations alike.

We now live in an age in which data is a more valuable resource than oil, and five of the world’s most valuable companies – Alphabet/Google, Amazon, Apple, Facebook and Microsoft – all deal in data.

However, just acknowledging data’s value won’t do. For a business to truly benefit from its information, a change in perspective is also required. With an additional $65 million in net income available to Fortune 1000 companies that make use of just 10 percent more of their data, the stakes are too high to ignore.

Changing Perspective

Traditionally, data management only concerned data professionals. However, mass digital transformation, with data as the foundation, puts this traditional approach at odds with current market needs. Siloing data with data professionals undermines the opportunity to apply data to improve overall business performance.

The precedent is there. Some of the most disruptive businesses of the last decade have doubled down on the data-driven approach, reaping huge rewards for it.

Airbnb, Netflix and Uber have used data to transform everything, including how they make decisions, invent new products or services, and improve processes to add to both their top and bottom lines. And they have shaken their respective markets to their cores.

Even with very different offerings, all three of these businesses identify under the technology banner – that’s telling.

Common Goals

One key reason for the success of data-driven business, is the alignment of common C-suite goals with the outcomes of a data initiative.

Those goals being:

  • Identifying opportunities and risk
  • Strengthening marketing and sales
  • Improving operational and financial performance
  • Managing risk and compliance
  • Producing new products and services, or improve existing ones
  • Monetizing data
  • Satisfying customers

This list of C-suite goals is, in essence, identical to the business outcomes of a data-driven business strategy.

What Your Data Strategy Needs

In the early stages of data transformation, businesses tend to take an ad-hoc approach to data management. Although that might be viable in the beginning, a holistic data-driven strategy requires more than makeshift efforts, and repurposed Office tools .

Organizations that truly embrace data, becoming fundamentally data-driven businesses, will have to manage data from numerous and disparate sources (variety) in increasingly large quantities (volume) and at demandingly high speeds (velocity).

To manage these three Vs of data effectively, your business needs to take an “any-squared” (Any2) approach. That’s “any data” from “anywhere.”

Any2

By leveraging a data management platform with data modeling, enterprise architecture and business process modelling, you can ensure your organization is prepared to undergo a successful digital transformation.

Data modeling identifies what data you have (internal and external), enterprise architecture determines how best to use that data to drive value, and business process modeling provides understanding in how the data should be used to drive business strategy and objectives.

Therefore, the application of the above disciplines and associated tools goes a long way in achieving the common goals of C-suite executives.

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