Melville, NY, June 18, 2019 – erwin, Inc., the data governance company, today announced that Wendy Petty, the company’s Senior Vice President of Global Field Sales and Services, has joined the Business Applications Advisory Council of CompTIA, the leading trade association for the global technology industry. As a member of the council, Petty will help drive CompTIA’s efforts to educate SaaS companies on progressive go-to-market growth strategies for selling business solutions using multiple sales channels.
Petty is responsible for co-leading erwin’s global sales organization and professional services teams. She has spent more than 30 years building software startups and running enterprise software sales organizations. Before joining erwin, Petty held executive channel sales positions at Verizon Enterprise Solutions and CA Technologies.
The CompTIA Business Applications Advisory Council is focused on driving business growth of SaaS companies and their solution providers, and Petty’s expertise will be integral to driving those efforts.
“With the breadth of her experience in our industry, Wendy is a strong addition to our Business Applications Advisory Council,” said Annette Taber, CompTIA’s vice president for industry outreach. “Her insights into the business of technology – how it is developed, marketed, influenced, purchased and deployed – will help guide the actions we take as an advisory council, an association, and an industry.”
“I’m looking forward to working in a collaborative environment with CompTIA’s Business Application Advisory Council members to help SaaS companies tap into their true potential,” said Petty. “For more than three decades, I have focused on building software companies, working directly with enterprise organizations and the partner community. The channel is key to any company’s success and partners should be front and center to any company’s overall sales strategy.”
The CompTIA Business Applications Advisory Council includes executives from organizations that deliver cloud software platforms and applications specifically developed for the line-of-business buyer seeking to achieve specific objectives. The council also includes specialized partners – such as CPAs and digital marketing agencies – who influence the sale of these solutions to line of business managers within organizations.
This year, the council’s strategies include:
- Understanding vertical market and line of business buyer needs and connecting them with the right SaaS solutions
- Identifying the current skills needed in the SaaS Solution Provider space
- Distinguishing programs SaaS vendors should build for customers and prospects
- Continuing to ensure CompTIA’s resources and expertise reach relevant business application providers
About CompTIA
The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the more than 50 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy. Through education, training, certifications, advocacy, philanthropy, and market research, CompTIA is the hub for advancing the tech industry and its workforce. Visit www.comptia.org to learn more.